LimeRiver Consultancy Business Solutions
"Choose Excellence rather than accept Mediocrity"













Pay Per Click (PPC)

PPC Keyword Ads 

Pay Per Click (PPC) is an advertising scheme where the advertiser places an ad in an advertising venue and pays the venue whenever a visitor clicks on the ad. A popular example for this is Google AdWords.


First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword.  

This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click; this is just the maximum you'll ever pay for any single click. 

For example, if you have a max CPC of $0.70 set for a keyword, you'll only have to pay the full amount if someone else bids $0.69. If that person decides to lower his bid to $0.20, you'll only pay $0.21.  

This is because Google will only charge you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $8 or even $80 and still only pay $0.21 for a click.


SEM Search engine marketing

Free ways to market your website

Web marketing

Web branding

Visual adverts

Publicity and PR


Local Search

Meta Tags

Social Media



Contact Information

We would love for you to get in touch with us. Remember you can connect to our website from anywhere in the world; so we also provide international versions of our telephone number:

Telephone: 0430 782 754

International: +61 430 782 754

Head Office:

Coomera Waters, QLD 4209, Australia.

Office Hours:

7.30am to 6.30pm Monday to Saturday

Electronic mail:

General Information:

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