frequently-asked-questions–faqs

SEO FAQs

What is your process for ranking a website?

A great question, and one I’m happy you asked.

A SEO audit needs to perform:

  1. Technical analysis
  2. On-Page analysis
  3. Off-Page analysis
  4. Competitive analysis and keyword research

First off when we audit your website we will perform a site crawl to identify any issues.

page titles – Title tags are a major factor in helping search engines understand what your page is about, they also determine the first impression visitors have of your page.

meta descriptions – Good meta descriptions give your site an advantage in search engine results pages (SERPs), providing more click-throughs

canonical URLs – Canonical tags were created to fix duplicate content issues. In a nutshell, if you have 3 duplicate pages (or at least very similar ones) you can choose just one of them to be shown in SERPs; this way, you can help search engines easily decide what page to show in the search engine results.

images and videos – check the Alt-text or Alt-tags The search engines cannot see the pictures but can read the alt-attribute.

DNS settings – by checking DNS settings we can make sure that bots aren’t finding any errors when they crawl your site.

pages are mobile-friendly – Optimize images. Large images can slow down a site, Minify code, Leverage browser caching, Reduce redirects.

Check site speed –  Users have come to expect websites to load fast, and so does Google. Making sure your site loads fast is essential to ranking

 https:// URL rather than an http:// URL as it is more secure.

Non-link-related off-site SEO

Creating Shareable Content

Use Google My Business 

Influencer Outreach

Contribute as Guest Author

Social Media Engagement

Social Bookmarking Sites

Forum Submission

Blog Directory Submission

Article Submission

Video Submission

Image Submission

Infographics Submission

Web2.0 Submission

Which include steps that improve the site’s user-friendliness and relevance for keywords. From the creation of title and meta title descriptions to the integration of keywords and bookmarking icons, we take care of the technical stuff for you.

Individual page issues

Any topics that have nothing to do with the website’s main theme are identified and rectified

Linking to other articles is excellent for your website as it improves the quality of the content. if relevant and in your niche.

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

Competitive Analysis

The first step of the process is to see what keywords your competitors are targeting. …

Analysis of Their Site Optimization

Google My Business Page

Review their Social Media

have a look at their Backlinks.

 

Local SEO Works

Let’s say Bill, a regular guy with a 9-to-5 job, is in need of an electrician. Do you think he’s going to stroll around his neighbourhood after a hectic day at work looking for one? Definitely not in this day and age! He is going to pick up his smartphone and search online for electricians in his area via a search engine (Google, Baidu, Bing, or Yahoo). According to Search Engine Journal, 93% of online experiences begin with a search engine and 47% of people click on one of the first three listings. Another researcher says that 92% of these online searchers will pick businesses listed on the first page of local search results. These statistics don’t lie. In his search for electricians, Bill would very likely not go past the first page of his search results on Google.

As a Digital marketing agency we offer you the right solutions for your business at any stage of your marketing strategy. 

How would you explain digital marketing?

Digital marketing is all about brand marketing tactics via online channels. It includes various methods and techniques like SEO, SEM, Link building, Email marketing, PPC, etc.

Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.

What is SEO? What is a keyword and how important it is in SEO?

Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.

Digital marketing uses the keyword for user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too.

What are on-page and off-page optimization?

On-page optimization directly handles the structure and content of a site whereas off-page optimization boosts the search engine ranking by fetching external links to point back to it.

What are the different types of SEO Practices?

The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO. White hat SEO as the name refers, is the most legitimate practice to get higher rankings in the search engine result pages. A white hat SEO practice strictly abides by Google’s guidelines for SEO. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns

Black hat SEO practices are considered to be illegitimate and against the guidelines provided by Google and Google’s algorithms. Obviously, Black hat SEO includes the practices that aim at finding weaknesses and loopholes in Google’s algorithms in order to rank higher in the search engine result pages. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only mislead the users and redirecting to the sites that they didn’t vouch for

Why you do a competitive analysis?

A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Preposition) and therefore decide on what attributes you can focus in order to attract your target market.

Can you explain about Google Adwords?

If you are searching for online marketing interview questions, then it is quite mandatory to know about Google Adwords. Expect a question on this. It works on Pay per Click model and is the only successful PPC ad system in the world. It helps a business to create ads that will be displayed on Google.

What are the different ways to promote digital marketing?

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

E-commerce Marketing

Content Marketing

Email Marketing

Social Media Marketing

Name some channels to promote digital marketing?

Affiliate Marketing

Email Marketing

Display Marketing

Search Marketing

Social Media

Social Networking

Social Marketing

Online PR

Video Advertising

What is a responsive website?

A website that is capable of adjusting its layout according to the orientation and viewport size of the device.

The content that is presented on the small screens and big screens appear the same but with a different layout that offers an optimal experience over the display size.

What do you understand by Google AdWords Remarketing?

Google AdWords Remarketing is referred to as a targeted marketing strategy assisting the marketers to easily reach out to people who visited their site previously but didn’t go ahead with any purchase.

This kind of remarketing assists in targeting the right person or clad with the right ads.

How to know the PPC landing page is good and attractive?

A good and attractive landing page looks like:

Many benefits

Trust symbols

Powerful headline

A clear call to action

Lead capture form

What are Google Adwords Ad extensions

Sitelink Extension

Structured snippet extension

Callout Extension

Message extension

Call Extensions

Promotion extension

Affiliate location extension

Location extension

App extension

Price extension

Review extension

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