A Digital Marketing Strategy is a long term approach to how you are going to reach prospective customers who will buy your service. The Marketing Strategy used could be to Increase Sales, Get customers to buy more, Increase Market Share, Increase your Online Presence, and Establish a New Brand or Website.
Your Digital Marketing Strategy must have an Effective Sales Funnel that converts and is optimised.
Website design goes hand-in-hand with SEO. For optimal ranking and customer retention, your website has to not only contain superior content and credible backlinks, it also has to be user-friendly and well-structured.
This simply means your website must:
- Have an attractive and eye-pleasing design,
- Be easily navigated by visitors.
They should be able to effortlessly find what they are looking for. This form of digital marketing specializes in building Google-friendly websites from scratch and fixing or rebuilding inadequate or poorly-optimised sites.
Mobile marketing is digital marketing tailored towards users of mobile devices. According to Hubspot 2020 marketing statistics, 82% of online users searching for local businesses around their areas do so using smartphones. In fact, 3 in 4 smartphone owners use mobile search as their first resort when faced with pressing needs.
According to Google, 53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. The longer it takes to load, the more likely a visitor would close the page and look for a better prospect.
So, if your website loads slowly on smart devices, chances are you are steadily losing customers to a competitor with superior mobile marketing strategies
Social Media Marketing
This simply involves advertising your products and services on the ever-popular social media. You can open accounts or channels on Instagram, Facebook, and YouTube, and regularly post optimized content that promotes your business.
Or simply pay for ads that would run on these social media platforms and appeal to potential customers.
Email marketing mostly serves as an avenue to build a relationship with your existing customer base as well as prospective clients. Regularly send valuable content and information about promos and special discounts to their emails.
Get the Best Digital Marketing Strategy from the industry leaders
DIGITAL MARKETING STRATEGY GOLD COAST
There are many types of targeted Digital Strategies that can prove beneficial for your business structure.
Digital Strategies helps generate leads by making your website more visible.
Fields of expertise
your ideal client persona
Digital Strategy Combining SEO and PPC ad campaigns
Do detailed research on relevant keywords to your local business and the industry in general. Then, simply choose those powerful enough to bring in the largest amount of traffic.
Know your target audience; their location, gender, age group, and most importantly, income. Identify your biggest customers in this group; those who have the potential to give you the greatest rewards.
Optimise your website and content using SEO. Build an optimized landing page on your site. This is where visitors are taken to once they click on your ad. It must be able to give them that needed push to make a purchase.
Then, craft compelling ad copy for your PPC ads. Let your words grab the attention of potential customers.
Place your PPC ads in places where your target audience are most likely to see them and of course, click.
- Track your conversions and results using customized tools. How much did you spend on ads? How much did you make in return? How many views? What was the overall number of clicks and visits within a specified time period?
- Review your successes and failures and figure out what is working and what is not. Then, make the necessary adjustments.
- Maintain your online presence by continuously optimising your content and site.
- Regularly modify your marketing strategy and campaigns to reduce cost while keeping customer retention and revenue at an all-time high.
We constantly analyse, test and research new and cutting edge techniques, as well as applying best practice in innovative ways.