Is SEO Important?

Try these Baby Steps SEO and improve the quality and quantity of your Search Traffic.

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

What are search engines looking for?

1) Relevancy

You have to make content much more relevant to a searcher’s query.

2) The quality of your content

Write for actual human beings rather than the search engine itself

3) User experience

Always try giving users the best experience.

4) Site speed

How quickly your web pages load

5) Cross-device compatibility

Responsive design is its preferred method of mobile optimisation.

6) Internal linking

Ensuring your site has clear and easy-to-use navigation

7) Authority

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines.

Baby Steps SEO is integral to Digital Marketing. It improves the visibility of a website on Google, and drives customers to a business.

It optimises and boosts a web page higher in the search results.

Keywords and keyword phrases.

Keyword phrases are niche specific words that people search for. For example, a keyword could be something like “dog training” (2 keywords). A keyword phrase is a short phrase which contains the keywords you are targeting such as “house training for dogs”.

Basically, you want to target these high search volume keywords and key phrases and use them in your blog posts or article frequently.

Your job is to find a right balance in keyword density. If you overuse keywords in your website, your website will come off as spam by the search engines. Try to keep density within 2-3% to be safe.

Are you the Authority site on the net? In general, Google gives pages with lots of quality back links, high traffic volume and social interactions such as blog comments a good page ranking. These kinds of sites are referred to as “Authority sites”. Your job is to make your website become the authority site by adopting good SEO practices.

Tips for writing – As a general rule of thumb, include your keyword inside the title and on the first paragraph of the body. Whenever possible, bold or italicize the keyword or key phrase that you are targeting.

Finally, you should fill up your website with good, relevant content as the Google spider crawlers are getting smarter and smarter at picking up what’s fluff and what’s not.

Make your website become the authority site by adopting Baby Steps to Good SEO practices.

"As a Digital marketing agency we offer you the right solutions for your business at any stage of your marketing strategy".

Tim Evans

Founder

SEO Gold Coast | Search Engine Optimisation Agency

We constantly analyse, test and research new and cutting edge techniques, as well as applying best practice in innovative ways.

Good SEO: Baby Steps SEO

Organic search results are the ones that are earned through effective SEO, not paid for (i.e. not advertising).

SEO White Hat or Black Hat?

“White hat SEO” refers to SEO techniques, best practices, and strategies that abide by search engine rule.

“Black hat SEO” refers to dodgy techniques and strategies that attempt to spam/fool search engines. It puts websites at tremendous risk of being penalised (removed from Google) and has ethical implications. It’s just another reason to be very careful when choosing an SEO expert or agency.

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and more.