Title tags are displayed on search engine results pages (SERPs) as the headline for a given result.
The title tag of a web page is meant to be an accurate and concise description of a page’s content.
Google usually displays the first 50–60 characters of a title tag.
Why are title tags important?
Meta title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page.
The four types meta tags:
Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
Title Tag – This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page. These are the most important of all of the meta tags. These tags have a real impact on search rankings and are visible to the average user.
Meta Description Attribute – A brief description of the page.
Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.