Get Noticed by Getting Better Rankings.
We specialise in Results driven digital marketing services that raise your online presence, turn Google searches into website visitors and converts visitors into customers, Results that matter.
Improve your SEO and watch your website rise the ranks to the top of search-engine results.
A Digital marketing strategy that lacks SEO might not yield the desired results.
Get Better Rankings: How to Improve Google Search Results
Before you can “improving your google rankings” you need to understand what ranking factors figure in. Google (or any search engine for that matter) uses many methods to determine which pages are displayed first in the results.
There is an exact algorithm that determines placement but that is confidential. However, there are several well-known strategies that you can employ to improve where you come up in the search results.
Get Better Rankings from a Gold Coast Digital Marketing Agency
On-Page SEO
This is one of the FASTEST ways to improve your Google rankings. The way your page is optimised can have a huge impact to get to the top of google search results.
Produce high quality relevant content
Your content needs to be high quality, recent, and relevant. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
Improve your page loading speed
Your page loading time / load times is important for a few reasons. First of all, if your load speed is too slow, Google will recognise this, and it will harm your ranking. A slow website will also impact the way your website visitors engage with your pages. As a result, those negative interactions will hurt your ranking too
Optimise your images
Huge images can slow your page loading time, Resize or compress your images to optimise them, this will improve your search ranking.
Reduce Your Bounce Rate
Google doesn’t like to see people landing on a site… and quickly bouncing back to the search results. Try giving a searcher what they’re looking for and on mobile devices / Ipads/ and desktops.
How to Improve Google Search Results
First of all, do not waste your time or effort on submitting your website to hundreds of search engines. Not only will this not get you results, it could actually backfire and cause your ranking to go down. However, submitting your site to the right directories can help. Search for directories that are directly related to your business. Check what there page / site ranks is (the higher, the better) and submit your website there.
Keyword Research and Optimisation
Keyword Optimisation is important. If you aren’t familiar with this term, it basically means using the exact words that people are searching for on the Internet in the content of your website. It’s very easy to find what terms people are searching for and how often they are searching for them.
You can use any of the search engine’s free keyword tools to help you with this. Just in a general term that is related to your business and the tool will give you related terms that users are typing in, along with how many searches per month that term gets, how competitive the term is and other information.
If you are just starting out, you will want to use the non-competitive keyword phrase (those that don’t get too many searches). As you start to build in keyword ranking, you can use more competitive keywords.
How often do you use the keywords you have chosen to target? You should try to use them in main headings, titles or links within your website as well as within the content. However, the usage should not be forced. Your Google web ranking will actually go down if you try to “trick” the search engine by over-using keywords.
LOOK AT YOUR BUSINESS FROM A NEW PERSPECTIVE
Today’s business website has now matured from not just SEO (Search engine optimisation) but a complete marketing package for the Gold Coast business owner.
One of the biggest determiners to get higher in the search engines is how many incoming links you have to your site. If Google sees that you have other sites linking to yours, it signifies to them that your content is valuable and must be worth sending visitors to.
The more links, and the better the quality of the links, the better your ranking will be. If you have other high-ranked sites (that are relevant to your business) linking to you, you will get a boost in your ranking.
You can also submit your site to social networking sites. When people bookmark your site, Google sees that as a thumbs up and raises your ranking.
These are just a few things, along with maintaining valuable content and good design, that you can keep in mind to improving your google rankings.
Title tags are displayed on search engine results pages (SERPs) as the headline for a given result.
The title tag of a web page is meant to be an accurate and concise description of a page’s content.
Google usually displays the first 50–60 characters of a title tag.
Why are title tags important?
Meta title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page.
The four types meta tags:
Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
Title Tag – This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page. These are the most important of all of the meta tags. These tags have a real impact on search rankings and are visible to the average user.
Meta Description Attribute – A brief description of the page.
Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.
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