How to Make a Fast Website

Your page load time is the amount of time it takes for your page to load. There are two reasons why it is so critical. First, search engines use it as a ranking signal. The quicker your page loads, the higher the rankings it can receive. Secondly, fast-loading pages positively affect user experience and may increase your conversion rates.

Web Pages have a need for Speed, how to Make a Fast Website.

Lightning fast website speed – everyone loves a fast website, and are more likely to stay on one that loads quickly.

Why is site speed important?

On average you have just 2-3 seconds to impress a new visitor that lands on your website. A slow website means users will potentially leave your website before it even loads. Websites should be built for humans, the speed of your web pages is vital to the overall user experience.

95% of customer’s don´t wait if a website takes longer than 5-6 seconds to load.

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Improve your Page Loading Speed

Your page loading time is important for a few reasons. First of all, if your load speed is too slow, Google will recognise this, and it will harm your ranking. A slow website will also impact the way your website visitors engage with your pages. As a result, those negative interactions will hurt your ranking too

A fast website is absolutely critical for your users’ experience. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).

What are the common mistakes that slow down my pages?

The single most impactful item on our page speed list is the size of your media upload files, video, audio and image.

Image compression

This is one of the most common website owner issues

GZip Compression

 Use Gzip to reduce file sizes of HTML, CSS and Javascript files that are larger than 150 bytes.

Minify Javascript, CSS and HTML

This is a method of removing all space on your code files and compressing them into minimal files.


Having too many redirects on your website can slow a site down, as the server needs to wait for additional responses. Check for redirects. Check they are necessary.

Leverage browser caching

A web page will load a fair amount of information. Images, text, CSS, HTML and JS files. When someone returns to your site, the browser can cache this information, so it doesn’t have to load that information all over again. Caching is a common and excellent way to speed up your website.

Improving server response time

The speed your web server responds at can be affected by the sheer volume of traffic you receive. Your hosting solution will play a big part in this. An optimal server response time is under 200ms.

Using a content delivery network

Also known as a CDN, Copies of your website will be stored at multiple geographical locations so that your page can be served to a user from a closer data centre.

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If your site is fast, you have a better chance of ranking on Google. Page speed is a critical factor when it comes to ranking your website higher on Google’s search engine results.
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